I loved the zefrank show (zefrank is where i got that black shirt i have with the small fuzzy black duck that people always think is a stain) I’ve now referenced this video in conversation at least 3 times so I thought I might as well post it.
I saw this while I was in Foundation at ID and thought how relevant it was to design and innovation. It just made the twitter rounds again thanks to hackernews, so here it is.
If you’re gonna watch this at work, take heed: there’s a song zefrank sings that drops the f-word in its main refrain — “Where the F do ideas come from?”
Here’s some great snippets from the video. Watch it, with the song, for full effect.
If you don’t want to run out of ideas the best thing to do is not to execute them. You can tell yourself you don’t have the time or resources to do them right. Then they stay around in your head like brain crack.
And the longer they wait, the more they convince themselves of how perfectly that idea should be executed. And they imagine it on a beautiful platter with glitter and rose petals. And everyone’s clapping for them.
The bummer is, that most ideas kinda suck when you do them
And no matter how much you plan you still have to do something for the first time. And you’re almost guaranteed the first time you do something it’ll blow. But somebody who does something bad three times still has three times the experience of that other person who’s still dreaming of all the applause. When I get an idea, even a bad one, I try to get it out into the world as fast as possible, ’cause I certainly don’t want to be addicted to brain crack.
