As I was on Amazon looking for a review for the next-great-business-book-that-is-supposed-to-single-handedly-solve-all-problems-in-the-universe, I ran across this little logo, , and I was wondering what the heck it meant.
Amazon uses an interesting concept radical to the virtual world. As consumers in the past have been skeptical and even mistrusting when it comes to divulging their [...]














